{"id":101,"date":"2026-07-02T14:03:13","date_gmt":"2026-07-02T14:03:13","guid":{"rendered":"https:\/\/thetrainingrock.com\/dev\/?page_id=101"},"modified":"2026-07-09T12:07:52","modified_gmt":"2026-07-09T12:07:52","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/thetrainingrock.com\/dev\/who-we-are\/","title":{"rendered":"Who We Are"},"content":{"rendered":"\n<section class=\"ttr-wwa-hero\" aria-labelledby=\"wwa-h1\">\n  <p class=\"ttr-eyebrow\">Who we are<\/p>\n  <h1 class=\"ttr-wwa-hero__h1\" id=\"wwa-h1\">Three people. Decades of experience. And work that reaches the parts others don&#8217;t.<\/h1>\n  <p class=\"ttr-wwa-hero__body\">We have worked with global blue-chip organisations and small charities in Zimbabwe. With fast-growth scale-ups finding their feet and established institutions needing a reset. With leaders who arrived sceptical and left transformed.<\/p>\n  <p class=\"ttr-wwa-hero__body\">Different sectors. Different cultures. Different challenges. Same outcome: leaders who own their impact, build genuine trust, and create cultures where people can fully show up.<\/p>\n  <div class=\"ttr-wwa-stats\">\n    <div class=\"ttr-wwa-stat\">\n      <div class=\"ttr-wwa-stat__num\">25+<\/div>\n      <div class=\"ttr-wwa-stat__label\">Years delivering leadership transformation<\/div>\n    <\/div>\n    <div class=\"ttr-wwa-stat\">\n      <div class=\"ttr-wwa-stat__num\">60+<\/div>\n      <div class=\"ttr-wwa-stat__label\">Years combined experience across the team<\/div>\n    <\/div>\n    <div class=\"ttr-wwa-stat\">\n      <div class=\"ttr-wwa-stat__num\">Global<\/div>\n      <div class=\"ttr-wwa-stat__label\">UK, Europe, Americas, Africa and beyond<\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ttr-wwa-origin\" aria-labelledby=\"wwa-origin-heading\">\n  <div>\n    <p class=\"ttr-eyebrow\">The origin<\/p>\n    <h2 class=\"ttr-section-h2\" id=\"wwa-origin-heading\">This started with a personal experience.<\/h2>\n    <p class=\"ttr-wwa-origin__body\">Jo Andrews began her career in banking and finance, first at First Direct, then at American Express, where she designed and delivered leadership training globally. The UK, across Europe, Sydney, Ottawa. On paper, it was the perfect job.<\/p>\n    <p class=\"ttr-wwa-origin__body\">It didn&#8217;t feel like it.<\/p>\n    <p class=\"ttr-wwa-origin__body\">The leader she was working under made what should have been an exceptional role feel like pulling teeth. Then he left. His replacement was a superb leader, and almost overnight, everything changed. The work felt different. The team felt different. Jo felt different.<\/p>\n    <p class=\"ttr-wwa-origin__body\">That experience, the visceral, undeniable contrast between a leader who diminishes and a leader who enables, is what sent her in this direction. She founded The Training Rock with Katie Boston in 2020, and brought Hakim Lakhdar on board not long after.<\/p>\n    <p class=\"ttr-wwa-origin__body\">Twenty-five years later, the conviction hasn&#8217;t changed.<\/p>\n  <\/div>\n  <div>\n    <blockquote class=\"ttr-wwa-pull\">\n      <p class=\"ttr-wwa-pull__text\">&#8220;The people in your team will either fully show up and demonstrate everything they bring, or they will shrink. Which one happens is a direct reflection of how self-aware the leader is.&#8221;<\/p>\n      <footer class=\"ttr-wwa-pull__attr\">Jo Andrews \u00b7 Co-founder, The Training Rock<\/footer>\n    <\/blockquote>\n  <\/div>\n<\/section>\n\n\n<section class=\"ttr-wwa-team\" aria-labelledby=\"wwa-team-heading\">\n  <p class=\"ttr-eyebrow\">The team<\/p>\n  <h2 class=\"ttr-section-h2\" id=\"wwa-team-heading\">Meet the people behind the work.<\/h2>\n  <div class=\"ttr-wwa-team__grid\">\n    <!-- JO -->\n    <div class=\"ttr-wwa-card\">\n      <div class=\"ttr-wwa-card__img\">\n        <img decoding=\"async\" src=\"https:\/\/thetrainingrock.com\/dev\/wp-content\/uploads\/2026\/07\/121507\u00a9MatthewAndrews2019.jpg\"\n             alt=\"Jo Andrews, co-founder of The Training Rock\"\n             style=\"width:100%;height:100%;object-fit:cover;object-position:center top;\">\n      <\/div>\n      <div class=\"ttr-wwa-card__body\">\n        <h2 class=\"ttr-wwa-card__name\">Jo Andrews<\/h2>\n        <p class=\"ttr-wwa-card__title\">Co-founder \u00b7 Leadership Transformer \u00b7 Truth Warrior<\/p>\n        <div class=\"ttr-wwa-card__animals\">\n          <span class=\"ttr-wwa-card__animal\">Cheetah<\/span>\n          <span class=\"ttr-wwa-card__animal\">Lion<\/span>\n          <span class=\"ttr-wwa-card__animal\">Dog<\/span>\n        <\/div>\n        <p class=\"ttr-wwa-card__bio\">Jo&#8217;s top animal is the Cheetah, and it shows. She competed in gymnastics across Europe in her youth and set four world records in indoor rowing as an adult. These days she keeps strong and fit to keep up with two Labradors, three grown-up children, and 29 years of marriage, which, as she&#8217;ll tell you, requires more self-leadership than anything else she&#8217;s ever done.<\/p>\n        <p class=\"ttr-wwa-card__bio\">She will hold a mirror up to you. She will name what&#8217;s happening before you&#8217;ve found the words for it yourself. And she will do it in a way that feels more like a gift than a confrontation.<\/p>\n        <blockquote class=\"ttr-wwa-card__quote\">&#8220;The person you call when nothing else has worked.&#8221;<\/blockquote>\n      <\/div>\n    <\/div>\n    <!-- KATIE -->\n    <div class=\"ttr-wwa-card\">\n      <div class=\"ttr-wwa-card__img\">\n        <img decoding=\"async\" src=\"https:\/\/thetrainingrock.com\/dev\/wp-content\/uploads\/2026\/07\/39507\u00a9MatthewAndrews-crop.jpg\"\n             alt=\"Katie Boston, co-founder of The Training Rock\"\n             style=\"width:100%;height:100%;object-fit:cover;object-position:center top;\">\n      <\/div>\n      <div class=\"ttr-wwa-card__body\">\n        <h2 class=\"ttr-wwa-card__name\">Katie Boston<\/h2>\n        <p class=\"ttr-wwa-card__title\">Co-founder (2020\u20132025)<\/p>\n        <div class=\"ttr-wwa-card__animals\">\n          <span class=\"ttr-wwa-card__animal\">Ant<\/span>\n          <span class=\"ttr-wwa-card__animal\">Dog<\/span>\n          <span class=\"ttr-wwa-card__animal\">Lion<\/span>\n        <\/div>\n        <p class=\"ttr-wwa-card__bio\">Before training, Katie accidentally fell into television production, where she quickly became the go-to person for outside broadcasts, documentary series and live sports events. Her credits include Question Time, Robot Wars, Extreme Dreams with Ben Fogle, and The Big Breakfast.<\/p>\n        <p class=\"ttr-wwa-card__bio\">After leaving TV in 2017, she retrained as a business coach before co-founding The Training Rock with Jo in 2020. In the room, Katie brought a rare combination of warmth, wit, and the kind of professional acting ability that makes role play genuinely useful rather than just awkward.<\/p>\n        <blockquote class=\"ttr-wwa-card__quote\">&#8220;Katie was great during the roleplays. I will miss her, she seems so fun!&#8221; \u2014 Maja Avramchevska, OliveJobs<\/blockquote>\n      <\/div>\n    <\/div>\n    <!-- HAKIM -->\n    <div class=\"ttr-wwa-card\">\n      <div class=\"ttr-wwa-card__img\">\n        <img decoding=\"async\" src=\"https:\/\/thetrainingrock.com\/dev\/wp-content\/uploads\/2026\/07\/Screenshot-2023-08-30-at-18.24.46.jpg\"\n             alt=\"Hakim Lakhdar, leadership coach at The Training Rock\"\n             style=\"width:100%;height:100%;object-fit:cover;object-position:center top;\">\n      <\/div>\n      <div class=\"ttr-wwa-card__body\">\n        <h2 class=\"ttr-wwa-card__name\">Hakim Lakhdar<\/h2>\n        <p class=\"ttr-wwa-card__title\">Leadership Coach \u00b7 Compassion Champion<\/p>\n        <div class=\"ttr-wwa-card__animals\">\n          <span class=\"ttr-wwa-card__animal\">Dog<\/span>\n          <span class=\"ttr-wwa-card__animal\">Lion<\/span>\n          <span class=\"ttr-wwa-card__animal\">Ant<\/span>\n        <\/div>\n        <p class=\"ttr-wwa-card__bio\">Hakim is based in Florida and joined The Training Rock because, quite simply, Jo met him and knew immediately. His background is in coaching some of the sharpest minds in professional life, at Harvard Law School, the American Bar Association, and Miami Law School.<\/p>\n        <p class=\"ttr-wwa-card__bio\">He leads with compassion, clarity, and confidence. He will have a difficult conversation with you. He just won&#8217;t make it difficult, for either of you. He is the kind of coach who challenges you in a way that feels like support, and who holds you to a higher standard in a way that feels like belief.<\/p>\n        <blockquote class=\"ttr-wwa-card__quote\">&#8220;That was the most comfortable uncomfortable session I&#8217;ve ever had.&#8221;<\/blockquote>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ttr-wwa-actors\" aria-labelledby=\"wwa-actors-heading\">\n  <div class=\"ttr-wwa-actors__inner\">\n    <div>\n      <h2 class=\"ttr-wwa-actors__h\" id=\"wwa-actors-heading\">Professional actors, at the heart of both programmes<\/h2>\n      <div class=\"ttr-wwa-actors__pills\">\n        <span class=\"ttr-wwa-actors__pill\">Human Leadership<\/span>\n        <span class=\"ttr-wwa-actors__pill\">Difficult Conversations Lab<\/span>\n      <\/div>\n      <p class=\"ttr-wwa-actors__p\">Professional actors aren&#8217;t a nice-to-have. They&#8217;re what makes the practice actually work. In Human Leadership, a professional actor joins every weekly session, so leaders aren&#8217;t just discussing difficult conversations, they&#8217;re having them. In the Difficult Conversations Lab, the same principle applies, condensed into one or two intensive days.<\/p>\n      <p class=\"ttr-wwa-actors__p\">A colleague pretending to be difficult never quite cuts it. Our actors won&#8217;t pull their punches, and the situations they bring to the room are ones your leaders will recognise immediately.<\/p>\n    <\/div>\n    <div>\n      <p class=\"ttr-eyebrow\" style=\"margin-bottom:12px\">Characters include<\/p>\n      <div class=\"ttr-wwa-actors__chars\">\n        <p class=\"ttr-wwa-actors__char\">The always-late team member<\/p>\n        <p class=\"ttr-wwa-actors__char\">The &#8216;yeah but&#8217; team member<\/p>\n        <p class=\"ttr-wwa-actors__char\">The eye-rolling don&#8217;t-you-know-how-long-I&#8217;ve-been-here team member<\/p>\n        <p class=\"ttr-wwa-actors__char\">Not quite making the grade<\/p>\n        <p class=\"ttr-wwa-actors__char\">Lethargic<\/p>\n        <p class=\"ttr-wwa-actors__char\">Menopausal (for the bravest trainees only)<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ttr-wwa-values\" aria-labelledby=\"wwa-values-heading\">\n  <p class=\"ttr-eyebrow\">What we stand for<\/p>\n  <h2 class=\"ttr-section-h2\" id=\"wwa-values-heading\">Vision, mission and values.<\/h2>\n  <div class=\"ttr-wwa-vm-grid\">\n    <div class=\"ttr-wwa-vm-card\">\n      <p class=\"ttr-wwa-vm-label\">Our vision<\/p>\n      <p class=\"ttr-wwa-vm-text\">A world where leaders lead like humans. Where people feel motivated, trusted, and supported to grow. Where teams thrive because leadership is real, relational, and brave, not textbook or transactional.<\/p>\n    <\/div>\n    <div class=\"ttr-wwa-vm-card\">\n      <p class=\"ttr-wwa-vm-label\">Our mission<\/p>\n      <p class=\"ttr-wwa-vm-text\">To equip leaders with the self-leadership, skills, and confidence to have the conversations that matter. To build cultures where growth is real and lasting. One leadership team at a time.<\/p>\n    <\/div>\n  <\/div>\n  <div class=\"ttr-wwa-val-three\">\n    <div class=\"ttr-wwa-val-card\">\n      <h3 class=\"ttr-wwa-val-h\">Impact<\/h3>\n      <p class=\"ttr-wwa-val-p\">Leadership training should change people. We measure success by real shifts in behaviour, confidence, and culture, not by how good the slides were.<\/p>\n    <\/div>\n    <div class=\"ttr-wwa-val-card\">\n      <h3 class=\"ttr-wwa-val-h\">Adventure<\/h3>\n      <p class=\"ttr-wwa-val-p\">Growth requires courage. We work with leaders who are ready to stretch themselves and do the uncomfortable work that actually sparks change.<\/p>\n    <\/div>\n    <div class=\"ttr-wwa-val-card\">\n      <h3 class=\"ttr-wwa-val-h\">Light<\/h3>\n      <p class=\"ttr-wwa-val-p\">We shine a light on blind spots and hold up a mirror so you can see what others see. Self-awareness first. Transformation second.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ttr-wwa-beliefs\" aria-labelledby=\"wwa-beliefs-heading\">\n  <p class=\"ttr-eyebrow\">What we believe<\/p>\n  <h2 class=\"ttr-section-h2\" id=\"wwa-beliefs-heading\">We believe some things strongly.<\/h2>\n  <div class=\"ttr-wwa-beliefs__grid\">\n    <div class=\"ttr-wwa-belief-col\">\n      <p class=\"ttr-wwa-belief-col__head\">We believe<\/p>\n      <p class=\"ttr-wwa-belief\">Every employee deserves to be led well.<\/p>\n      <p class=\"ttr-wwa-belief\">Every leader deserves genuinely excellent leadership development, not a day course they&#8217;ve forgotten by Friday.<\/p>\n      <p class=\"ttr-wwa-belief\">People are inherently different, not inherently difficult.<\/p>\n      <p class=\"ttr-wwa-belief\">You have to be able to lead yourself before you have any chance of leading others.<\/p>\n      <p class=\"ttr-wwa-belief\">Practical application creates real change. Theory-based leadership training is a genuine waste of your time and money.<\/p>\n    <\/div>\n    <div class=\"ttr-wwa-belief-col\">\n      <p class=\"ttr-wwa-belief-col__head\">We don&#8217;t believe<\/p>\n      <p class=\"ttr-wwa-belief dont\">It makes economic sense to spend time, money, and frustration replacing talented people when investing in their leader would have kept them.<\/p>\n      <p class=\"ttr-wwa-belief dont\">Anyone should be in a position of leadership if they don&#8217;t care enough about their people to develop their skills and learn to lead well.<\/p>\n      <p class=\"ttr-wwa-belief dont\">Leadership training has to be uncomfortable to be effective. The best work happens when people feel safe enough to be honest.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ttr-wwa-testis\" aria-labelledby=\"wwa-testi-heading\">\n  <p class=\"ttr-eyebrow\">What people say<\/p>\n  <h2 class=\"ttr-section-h2\" id=\"wwa-testi-heading\">In their own words.<\/h2>\n  <div class=\"ttr-wwa-testi-grid\">\n    <div class=\"ttr-wwa-testi-card\">\n      <p class=\"ttr-wwa-testi-card__text\">&#8220;Jo and Katie are brilliant. I learned so much about myself and my colleagues. I have an approach and tools for building better culture in my team. The roleplays were brilliant.&#8221;<\/p>\n      <div class=\"ttr-wwa-testi-card__bar\" aria-hidden=\"true\"><\/div>\n      <p class=\"ttr-wwa-testi-card__name\">Emily Harding<\/p>\n      <p class=\"ttr-wwa-testi-card__role\">Head of Members Events \u00b7 Chatham House<\/p>\n    <\/div>\n    <div class=\"ttr-wwa-testi-card\">\n      <p class=\"ttr-wwa-testi-card__text\">&#8220;Very enlightening. I never thought I would find myself defending people I had declared difficult. It has transformed how I view and understand all the relationships in my life.&#8221;<\/p>\n      <div class=\"ttr-wwa-testi-card__bar\" aria-hidden=\"true\"><\/div>\n      <p class=\"ttr-wwa-testi-card__name\">Naomi Ruzvidzo<\/p>\n      <p class=\"ttr-wwa-testi-card__role\">The Catalyst Foundation<\/p>\n    <\/div>\n    <div class=\"ttr-wwa-testi-card\">\n      <p class=\"ttr-wwa-testi-card__text\">&#8220;This training is life-changing, and that&#8217;s a small word to capture its value. It will help you become a better leader, but even more importantly, it will help you become a better person.&#8221;<\/p>\n      <div class=\"ttr-wwa-testi-card__bar\" aria-hidden=\"true\"><\/div>\n      <p class=\"ttr-wwa-testi-card__name\">Teodora Filovska<\/p>\n      <p class=\"ttr-wwa-testi-card__role\">Fractional CMO \u00b7 OliveJobs, Macedonia<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ttr-wwa-cta\" aria-labelledby=\"wwa-cta-heading\">\n  <h2 class=\"ttr-wwa-cta__h\" id=\"wwa-cta-heading\">Want to understand how this work could help your leaders, your teams, and your culture?<\/h2>\n  <p class=\"ttr-wwa-cta__p\">Let&#8217;s have a conversation. No obligation, just an honest discussion about where you are and whether we can help.<\/p>\n  <div class=\"ttr-wwa-cta__btns\">\n    <a href=\"https:\/\/calendly.com\/joandrewsthetrainingrock\/30min\" class=\"ttr-btn-primary\">Schedule a call<\/a>\n    <a href=\"\/dev\/trait\/\" class=\"ttr-btn-secondary\">Take the TRAIT Test&#x2122;<\/a>\n    <a href=\"mailto:hello@thetrainingrock.com\" class=\"ttr-btn-secondary\" style=\"border-color:rgba(255,255,255,.3)!important;color:rgba(255,255,255,.7)!important;\">Email us<\/a>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Who we are Three people. Decades of experience. And work that reaches the parts others don&#8217;t. We have worked with global blue-chip organisations and small charities in Zimbabwe. With fast-growth scale-ups finding their feet and established institutions needing a reset. With leaders who arrived sceptical and left transformed. Different sectors. Different cultures. Different challenges. Same outcome: leaders who own their impact, build genuine trust, and create cultures where people can fully show up. 25+ Years delivering leadership transformation 60+ Years combined experience across the team Global UK, Europe, Americas, Africa and beyond The origin This started with a personal experience. Jo Andrews began her career in banking and finance, first at First Direct, then at American Express, where she designed &#8230; <a title=\"Who We Are\" class=\"read-more\" href=\"https:\/\/thetrainingrock.com\/dev\/who-we-are\/\" aria-label=\"Read more about Who We Are\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-101","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/thetrainingrock.com\/dev\/wp-json\/wp\/v2\/pages\/101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thetrainingrock.com\/dev\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thetrainingrock.com\/dev\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thetrainingrock.com\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thetrainingrock.com\/dev\/wp-json\/wp\/v2\/comments?post=101"}],"version-history":[{"count":14,"href":"https:\/\/thetrainingrock.com\/dev\/wp-json\/wp\/v2\/pages\/101\/revisions"}],"predecessor-version":[{"id":8750,"href":"https:\/\/thetrainingrock.com\/dev\/wp-json\/wp\/v2\/pages\/101\/revisions\/8750"}],"wp:attachment":[{"href":"https:\/\/thetrainingrock.com\/dev\/wp-json\/wp\/v2\/media?parent=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}