Company values are a waste of time….
…until you realise the mess you’re in is exactly because you’re not using them.
If I had a pound for every time someone’s rolled their eyes at the mention of company values, I’d be running leadership retreats in the Maldives by now.
You can almost feel the collective eye roll when you mention values in a workplace.
Fluffy.
Pointless.
A tick-box exercise to keep facilitators in work.
After working with a gazillion* leaders, here’s the pattern that’s impossible to ignore:
*at the last count
✅ Organisations who take the time to define values that actually reflect the culture they want, not some corporate bingo buzzwords, and then anchor those values to clear, observable behaviours, have higher retention, happier teams, and people whose personal growth fuels the company’s.
Because “Respect”, “Honesty”, and “Kindness” sound lovely, but unless everyone knows what those look like in action – what’s in and what’s out – they’re just wallpaper.
❌ The ones who say, “We don’t have time for that right now” are often the same ones dealing with behavioural issues, poor conduct, low trust, and leaders without the tools to manage performance.
Time for a truth bomb: one of the main reasons it’s “not the right time” is because everyone’s too busy dealing with that one person. You know, the one whose numbers are brilliant but whose attitude is wreaking havoc across the organisation.
Ahem, if you had clear values in place, managing that person would be so much easier. You’d have the tools, and they’d have zero confusion about what’s acceptable and what’s not.
Because here’s the reality: you can’t build a high-performing culture without knowing what will and won’t be tolerated.
And before you say, “That’s HR’s job,” it’s not.
Culture isn’t created in HR.
It’s created in every conversation between leaders, peers, teams, and the people around them.
How people respond to challenge is culture.
How comfortable they feel disagreeing with the boss is culture.
How performance is managed, how feedback is given, how mistakes are owned – that’s all culture.
So when people tell me “values aren’t a priority right now,” I can’t help but feel the pain of all the people in those teams who are operating in a free-for-all environment.
Because nine times out of ten, the reasons they’re firefighting would vanish if they’d defined what behaviour was and wasn’t acceptable in the first place, and equipped people to uphold it.
It’s like saying you’re too busy bailing water to fix the hole in the boat.
You could keep scooping, but wouldn’t it make more sense to patch the leak?
Defining values isn’t the fluffy stuff. It’s how you steer the ship.
Rock on.



